Herbert F. Lubalin, born 1918, is probably one of America’s best known graphic designers.

He was best known, for his work with a succession of magazines published by Ralph Ginzburg: Eros, Fact, and Avant Garde. Eros, devoted itself to the beauty of the rising sense of sexuality and experimentation, particularly in the burgeoning counterculture. It was around this time that Lubalin designed the ITC Avant Garde typeface, a distinctive font that could be described as a post-modern interpretation of art deco. The influence of this typeface can be seen in many logos created in the 1990s and 2000s.

Unit Editions, recently announced they’d be releasing a book that explores the life of Herb Lubalin in detail called ‘Herb Lubalin – American Graphic Designer’.

This meticulously researched book offers a complete career overview of Lubalin, beginning with his early days as one of the original Mad Men in the New York advertising world of the 50s and 60s, and continuing into the years of his greatest achievements as one of the world’s most influential typographers and graphic designers.

The book is available for pre-order here