Lee Jeans have just launched their Fall Winter campaign, bringing the tagline “Move your Lee” into another season.
The ad is a brilliant, high energy, double denim dance off! Its footloose meets art house cinema. Shot in LA, it was directed by one of our favourites here at the Locals – Arnaud Uyttenhove, and choreographed by Celia hall. “The video is presented as an almost hypnotic experience, the movie is talking to the very heart of your unconscious, sweeping you up into the intense moods set to a stirring beat laden soundtrack…”