Punchdrunk have built their reputation by pioneering a game changing form of theatre where lines between space, performer and spectator are constantly shifting. Now they are moving into the digital space, launching an Andy Warhol-inspired app.

The app, Silverpoint, was developed as a collaboration with Absolut vodka and digital agency Somethin’ Else, and features some of Andy Warhol’s rarely seen blotted-line ‘Silverpoint’ drawings, a style he used early in his career to replicate a design and a precursor to what he would do with the Absolut Warhol bottle in 1986.

As players proceed through the casual ‘match three’ style game, they earn stars which opens up the mystery story about a woman named Chloe who has vanished. Only the players can find out what happened to her.  But as they delve deeper into her story, and into the game, they will discover all is not quite as it seems…

The game will launch on iOS today, in the iTunes App store and will unfold over a two week period.Absolut-Punchdrunk-Warhol-itsnicethat1 Absolut-Punchdrunk-Warhol-itsnicethat2 Absolut-Punchdrunk-Warhol-itsnicethat3 Absolut-Punchdrunk-Warhol-itsnicethat4

Punchdrunk and Absolut launch immersive Warhol-based app