Charity ads are hardly something we get excited about, but last night we went to the premier of a new short film by James Corden and Rankin, which completely changed this. The short was created for Sightsavers Uk, and takes a tongue-in-cheek look at how, or how not, to do a charity ad.
Rankin and James Corden created the spoof video ‘The Feel Bad Four’, ahead of World Sight Day (11 October) in the hopes that through comedy they would be able to help spread the word about a very serious issue.
Talking about why he chose to use comedy to help highlight Sightsavers’ life – changing work across Africa and Asia, Rankin said: “Charity campaigns are saturated with negative images so this film is about making people connect with something, being honest and human. For the project I suggested that we went for something positive instead and James was the perfect man for the job. I love James, we wrote the script with him in mind. He is a great actor, friendly and funny.”
James, who recently returned to the UK after critical acclaim in New York for his winning performance in One Man, Two Guvnors added: “When Rankin asked me to be involved in this charity advert it took me all of two seconds to say yes! It is such an important charity that means a lot to me.”
Today there are 39 million people in the world who are blind, yet 80 per cent of blindness is preventable or curable. For example, trachoma, a painful eye disease that can cause blindness, can ost as little as thirty five pence to protect someone from and just £8 for an operation to save they sight of someone being blinded by it in the advanced stages.
Find out more about the amazing work Sightsavers does here.