Sometimes the best ideas really are the most simple ones. A perfect example of this is Spurcycle’s latest Kickstarter project Ringer. 

The founders  describe their objectives behind this beautiful bell, stating that they wanted to “design a bell that is exceedingly effective in a busy, urban environment AND that looks sexy on any bike. We tasked ourselves with distilling your average clunker bell into a smaller, more potent, and more streamlined form—befitting even a peleton-crushing road bike. To do so forced us to reconsider every design aspect and engineer to a higher standard.”

We think they have done a pretty incredible job of achieving just this.

Funding has already been met, but there is still 18 days left for you to back the project and get your hands on a Ringer.