Danish retailer Only recently created this beautiful video to show off their latest collection. The film which was created by Uncle Grey and directed by Christoffer Von Reis, tells the story of smalltown teen rebellion. Although the storyline is not very original, the video really stands out anyways, due to the incorporation of interactive storytelling and social media functionality. Viewers at any point in the film can click the screen in order to freeze the frame, pin that frame to Pinterest, and shop the clothing in that scene. I love how adding this functionality makes the video instantly shoppable and sharable.
The video is available to watch in full here.